Copywriter for B2B SaaS, Tech, and Climate Tech

Copy, messaging, and content strategy that build trust and get results.

LET'S TALK

Brands that have trusted me:

Jargon, acronyms, buzzwords.
And. So. Many. Messages.

Marketing speak has a way of making words lose all meaning.

And that makes it impossible to create the emotional connections that inspire people to buy.

That’s where I come in. I help SaaS and technology companies cut through all the complexity with clear messaging and compelling copy.

SERVICES

Here’s how I can help you level up your copy and messaging:

WEB COPY

Establish an online presence that sells, even when you can’t

Your little corner of the internet should work as hard as your team does. Get conversion-focused copy that turns prospects into leads.

BRAND VOICE AND MESSAGING STRATEGY

Cut through the noise with strategic messaging and a recognizable brand voice

Clarify your key messages and develop a distinct voice that helps your brand stand out in a crowded market. Walk away with voice and messaging guides that you’ll actually want to use.

CONTENT STRATEGY

Get the most value out of every piece of content

Content is a powerful tool for informing, nurturing, and moving your buyer through the stages of awareness. It’s also a big investment.

Get content strategy that helps you squeeze the most out of every dollar and supports your goals across every channel, from LinkedIn to your blog.

CONTENT

Draw your ideal buyer in and build trust at every stage of the funnel

Long form, short form, and everything in between. Get expertly written content that builds your brand authority, drives leads, and fosters trust for your blog, feature articles, guides, and social media.

FRACTIONAL COPYWRITING & CONTENT STRATEGY

The benefits of an in-house copywriter and content strategist, without the FT salary

Need ongoing copy and strategy, but don't have enough work for a full-time role?

Get consistent access to an experienced copywriter who can position your complex products clearly, maintain consistency across your channels, and guide strategy. Expert support, scaled to your needs.

Work with an experienced copywriter who uses a strategic approach.

I’m Kristina­–

I write copy and develop strategies that help you connect with your audience.

Equal parts creative and strategic thinker, I lean on both to define and refine your message. Because copywriting isn’t about being clever–it’s about using words to meet your buyer where they’re at, build trust, and move them to act.

Every project I work on starts with research to unearth insights about your audience, your products, and your competitors. The result is fluff-, jargon-, and buzzword-free copy that hits your marketing goals.

  • "We’ve worked with Kristina for the last few years to create on-brand, informative content for MOBIA. She has an unmatched talent for taking our subject matter, asking appropriate questions, and creating content that’s easily digestible, meaningful and thought provoking. We consider Kristina part of our larger team and an essential person to our growth as a company."

    Nicole Murphy
    Director of Partnerships and Alliances, MOBIA Technology Innovations

  • "Kristina was recommended to me in 2020, when I was head of content at Procurify. I recognized that I needed additional resources to help the company navigate the economic uncertainty brought on by the pandemic. Quickly grasping the goal of every project I sent her way, she consistently captured the right tone of voice and delivered quality work that required minimal editing. Developing compelling content based on our briefs, her writing was thoroughly researched and accurate. Not only does Kristina deliver excellent work, but she is also easy to work with. She’s a clear communicator, flexible, and meets deadlines. I look forward to working with her in my new role."

    Alice Ko
    Head of Content, Resolve

  • "Creative and insightful, Kristina has worked with our consulting firm since we opened our doors. She wrote our website copy, zeroing in on our unique value proposition and giving our brand a voice. She continues to be a great asset to our team, guiding content development, distilling complex concepts down to compelling messaging, and supporting our growing service line with engaging content. Collaborative and professional, Kristina is a pleasure to work with."

    Ashiq Ahamed
    Managing Director, SolvedAF

  • "Taking the time to develop a deep understanding of the client, their brand, and their audience, Kristina not only writes copy that speaks to our clients’ target audiences, but she develops strategies that frame future brand communications. Her impeccable work ethic means that we receive timely deliverables that meet the objectives of the brief with precision and a unique creative spin that produces impactful media.

    Maria Duque
    Production Manager, Blink

What you actually get when you work with me.

(Beyond really good copy)

You get all the benefits of my 15 years of hard-won experience.

That experience has armed me with the tools and knowledge to get you the results you want, not just flowery wordsmithery or meaningless AI-generated slop.

It’s also also allowed me to perfect the processes and workflows that make working together easy.

  • For your audience to understand your value proposition, you need messaging that cuts to the core of the benefits you’re offering, and the pain points they address.

    I distill the complicated, technical, or unclear into messaging that hits the mark 🎯

  • To really speak to your audience, you have to understand them, tap into their pain points, and use the words they would.

    I do my research, ask the right questions, and write human copy that connects 😍

  • You have more than enough on your plate to babysit freelancers.

    With years of experience in fast-paced corporate marketing and agency roles, I know my way around timelines and budgets.


    When you work with me, we establish scope and set timelines together. Then, I put my proven processes to work to meet them–so you can 🧘🏻‍♀️

  • I prefer to build strong relationships that translate into lasting partnerships.

    I take my time to understand your business and objectives, so I can add value over the long-term 💰

  • I’m driven by a passion for growth. (And I have a few personality test results to prove it!)

    This passion moves me to strive for excellent results with every project, and to iterate on those results.

    It also means I care deeply about your feedback.

    Most importantly, it makes me adaptable–because you can’t grow if you can’t adapt 🌱

Curious about how we can reach your marketing goals together?

LET'S TALK