I’m Kristina–

Over the past 12 years, I’ve had the opportunity to write effective copy that has engaged audiences, built communities, and told compelling stories for brands across telecommunications, retail, technology, consumer packaged goods, SaaS, real estate, and professional services.

I started my professional career in Vancouver, working in marketing and communications roles. Regardless of my title, writing work always found its way onto my desk. Since my childhood dream was to become a writer, this suited me just fine. But, I couldn’t help but notice that copy was often an afterthought–a missed opportunity to connect with the audience—while marketers and creative teams pored over visual assets.

In 2019, after six years as an Account Director at a boutique marketing agency in Vancouver, I embraced my passion for writing full time. As a freelance copywriter, I have the flexibility to take my time, get to know you and your audience, and think deeply about how to use copy to draw them in, keep them engaged, and move them to act.

But enough about me, let’s talk about you!

You Want to Stand Out

Whether you’re a marketing and communications professional growing an in-house brand, an agency creative or client services professional delivering exceptional work to clients, or a business owner hustling to connect with more customers, you want to make an impression. You want your target audience to stop, take notice, and feel compelled to act.

For that to happen, you need a clear message and outstanding copy.

Putting Copy to Work

It’s true that people are visual, but language is our primary means of communication.

With an estimated 500 million active websites on the internet, a growing volume of content, and a constant stream of ads, it takes more than beautifully designed marketing assets to captivate an audience. It’s equally important to harness the power of words to communicate your unique value.

When it comes to connecting with an audience, I believe that a strategic approach rooted in empathy is the key. I get to know your business and your audience on a deeper level, so I can choose the right words to bring your brand to life, hook your audience, and inspire them to act.

Let’s talk about how I can help you clarify your message and stand out with compelling copy.