Ocean’s on Amazon
AMAZON STORE
In 2019, Ocean’s Seafood launched its Amazon store, making it possible for consumers to order high quality, sustainably sourced canned seafood products right to their door. The timing couldn’t have been better as we navigated stay at home orders in 2020.
With countless products and brands competing for consumers’ attention on Amazon, communicating Ocean’s unique brand promise was essential to set the brand apart. To that end, I used the brand’s voice to translate its commitment to sustainability and quality to its Amazon store in a concise and engaging way. I also wrote the copy for each product description, optimizing each one with Amazon product listing best practices in mind.
