Variety - the Children’s Charity of BC
WEBSITE
For over 55 years, Variety - the Children’s Charity of BC has transformed the lives of countless kids with special needs across British Columbia. Working with Variety’s agency, I helped the organization tell the story of those transformations on their new website. Highlighting the important role donors, sponsors, and volunteers play in making it all possible, the website copy makes an appeal for everyone to donate or get involved. Accompanied by clear calls to action, the copy walks website visitors through all the ways they can support Variety in its mission to empower kids with special needs. By giving potential donors options and clearly communicating how each impacts Variety kids, the messaging aims to overcome common objections and barriers to donating.
