QuadReal Neighbourhoods
SEO CONTENT
Moving beyond simply hitting the right keywords, I worked with QuadReal’s SEO team to develop and write informative and engaging SEO content about the cities in which the real estate company operates. While the primary goal for these pieces was to leverage the power of search engine optimization to drive traffic to QuadReal’s website, it was equally important for the content to captivate readers, offering valuable insight and encouraging them to spend more time exploring QuadReal’s website.
To that end, these long-form pieces explore what makes each city QuadReal offers rental units in uniquely livable, from trendy neighbourhoods to beautiful parks and breathtaking beaches. Weaving target keywords in thoughtfully and strategically, I wrote these pieces with the aim of capturing the energy of each city and its neighbourhoods, rather than simply listing amenities.
