Ocean’s Sustainability
WEBPAGE
Strong values shape great brands. For Ocean’s, a commitment to healthy oceans and sustainability guides every business decision. With growing interest in sustainable products among consumers, it was important to communicate clearly how these values translate into action for the Canadian seafood brand. The perfect opportunity presented itself with the launch of a new website.
In writing the copy for the new Ocean’s sustainability page, I had the important task of explaining the company’s brand promise by connecting with consumers’ desire to make purchasing decisions that are good for them, good for the planet, and good for society. Cementing this brand promise, the copy I developed for this page presents all the initiatives Ocean’s undertakes to support the environment and society in a clear and digestible way.
