Ocean’s Tuna Pouches
OOH/DIGITAL/SOCIAL
Flavoured tuna isn’t new but when Ocean’s launched its new tuna pouches, their unique flavours were unlike anything consumers could find in the canned seafood aisle. We introduced them to Canadians by awakening their sense of adventure and appealing to their curiosity. Accompanied by bold visuals, messaging beckoned consumers to explore the exotic uncharted flavours of the new tuna pouches in an integrated national launch campaign executed across out of home, digital, and social media channels.
Working collaboratively with Blink’s Art Director, I developed the headline and messaging for this campaign, including a radio script and copy for digital and print assets.
